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Use LinkedIn Ads to get in front of B2B decision makers
Stop burning budget on the wrong job titles
LinkedIn's targeting is powerful—if you know how to use it.
Most campaigns waste money reaching people who'll never buy: wrong seniority, wrong department, wrong company size.
We build audiences around the decision-makers who actually matter to your pipeline.
Turn expensive clicks into qualified leads
LinkedIn isn't cheap. Every click costs more than Meta or Google. That's fine—if those clicks convert.
We create campaigns designed to qualify before the click. Clear messaging that attracts the right people and repels the wrong ones. So your budget goes to leads worth talking to.
Know exactly what your LinkedIn spend produces
"Brand awareness" doesn't close deals. Pipeline does.
We track everything—cost per lead, lead quality, pipeline influenced, deals closed.
You'll know exactly which campaigns generate real opportunities, not just impressions on executive feeds.
Frequnely Asked Questions About LinkedIn Ads
Pipeline. Opportunities. Revenue influenced.
Not impressions. Not engagement rate. Not "share of voice among target accounts."
We set up tracking that ties leads back to campaigns, and we work with your sales team to understand which leads actually convert.
Organic is free but slow. Ads are paid but immediate. Organic builds credibility over time—if you post consistently and your content's good. But it's hard to scale and you can't control who sees it.
Ads let you put your message in front of specific decision-makers right now, whether they follow you or not.
Best results? Both. But if you need pipeline this quarter, ads are the lever.
We charge a flat monthly fee starting at $1200 per month, based on your ad spend and campaign complexity.
No percentage-of-spend nonsense that rewards us for blowing your budget. You'll get exact pricing on the strategy call once we understand your goals, audience, and what's involved. No hidden fees or surprises.
B2B sales cycles are longer, so patience matters—but you'll see signals fast.
Most clients see leads within the first 2–4 weeks. Whether those leads close depends on your sales process, deal size, and buying cycle. We optimise for lead quality from day one.
By month two, we know which audiences and messages generate the best opportunities—not just the most clicks.
We handle everything. Strategy, copywriting, creative concepts, ad production.
If you have brand assets, great—we'll use them. If not, we'll create what's needed.LinkedIn creative doesn't need to be flashy. It needs to be relevant.
We write ads that speak directly to your buyers' problems and give them a reason to act.
LinkedIn is a B2B platform mostly. Professional services, SaaS, tech, finance, consulting, recruitment, manufacturing—any business selling to other businesses where the decision-maker is on LinkedIn.
If your buyers are professionals with job titles and your deals are worth more than a few hundred dollars, LinkedIn's probably a fit. If you're selling $50 products to consumers, it's not.
Our LinkedIn Ads process
Understand your sales process and ideal customer
Before we spend anything, we learn how you actually win business
Who's the decision-maker? Who influences them? What's the buying cycle? What objections kill deals?
This shapes every targeting and messaging decision we make.
Audit what you've tried (or start fresh)
If you've run LinkedIn Ads before, we dig in. What worked? What bled money? What got ignored?
Starting from scratch? Good. Clean slate. No bad habits to undo.
Build audiences around who actually buys
LinkedIn lets you target by job title, seniority, company size, industry—even specific companies.
We use all of it to build precise audiences of the people who actually sign off on deals.
Create ads and offers that speak to decision-makers
Executives scroll fast and smell BS faster.
We write ads that speak directly to their problems, position your solution clearly, and give them a reason to act.
Optimise for quality, not just quantity
A hundred junk leads is worse than ten good ones.
We monitor lead quality constantly. If a campaign generates volume but the leads don't convert, we fix the targeting—not celebrate the numbers.
Report on metrics that matter
No vanity dashboards. You get clear reporting on what your spend produced: leads, pipeline, opportunities, revenue influenced.
And we explain it in plain English. No hiding behind acronyms.
People work with us on their LinkedIn Ads because...
They're tired of paying premium prices for junk leads
LinkedIn's expensive. That's the deal. You're paying to access professionals, not random scrollers.
But if those expensive clicks turn into leads who ghost you or aren't decision-makers, you're just burning money with extra steps.
We build campaigns that qualify hard—so the leads you pay for are actually worth talking to.
Richard McLeod
CEO
Daniel Thomson
Director - Client Services
They've been told "LinkedIn doesn't work" by agencies who couldn't make it work.
LinkedIn isn't broken. The execution was.
Wrong audience. Weak creative. No tracking. Generic messaging and offer that sounds like every other B2B ad in the feed.
LinkedIn works—when it's done right.
They need to reach decision-makers, not just "people in business."
Meta and Google are great for volume. But if you're selling to CFOs, procurement managers, or IT directors, you need precision.
LinkedIn lets you target by title, seniority, company size, and industry.
We use that power to put your offer in front of the people who can actually say yes.
Abi Croutear-Foy
Chief Growth Officer