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Meta Ads that fill your pipeline. Not just your feed.

Likes don't pay the bills. We build Facebook and Instagram campaigns that generate leads, sales, and revenue—not vanity metrics you can't deposit.

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We're doing good things with

Use Meta Ads to get your offer in front of the right people

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Stop boosting posts and hoping for the best.

Hitting "boost" isn't a strategy. It's a donation to Meta.

Most businesses waste money showing ads to people who'll never buy.

We build campaigns with proper targeting, compelling creative, and conversion tracking that ties every dollar to results.

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Turn scrollers into buyers.

People scroll fast. Your ad has two seconds to stop them.

We create thumb-stopping ads that grab attention, build interest, and drive action—whether that's a lead form, a website visit, or a sale.

Creative that converts. Copy that sells. Strategy that we can scale.

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Know exactly what your ad spend produces.

"Reach" is what agencies say when they can't show you leads.

We set up proper tracking so you see exactly which campaigns, audiences, and ads drive enquiries and revenue.

Not impressions. Not reach. Money. Every dollar is tracked.

Frequently asked questions about Meta Ads

How much should I spend on Meta Ads?
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Depends on your goals, your margins, and your market.

For most NZ businesses, we recommend starting with at least $1,500–$3,000/month in ad spend to get enough data to optimise properly. Less than that and you're guessing

That said, we've seen businesses get results with smaller budgets when the targeting is tight and the offer is strong. We'll tell you honestly if your budget is realistic for what you're trying to achieve.

How quickly will I see results?
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Most clients see leads within the first 2–4 weeks.

Meta's algorithm needs data to optimise, so the first week or two is about learning. After that, we start seeing what's working and double down.

If you're not seeing meaningful traction within 30 days, something's wrong and we'll fix it—not make excuses.

Do you create the ads or do I need to?
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We handle everything.

Strategy, copywriting, creative concepts, and ad production. If you have existing brand assets, great—we'll use them. If not, we'll create what's needed.

You don't need to be a designer or copywriter. That's our job.

Facebook or Instagram—which is better?
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Depends on your audience and your offer. In most cases, we run across both platforms and let the data decide where your budget works hardest.

Meta's algorithm is good at finding your buyers wherever they scroll.

Do you lock clients into long contracts?
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No. We work month-to-month. If we're not delivering results, you should be able to leave. We'd rather earn your business every month than trap you in a contract.

Most clients stick around because the campaigns work—not because they're locked in.

What if I've run Meta Ads before and they didn't work?
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We hear this all the time. "I tried Facebook ads, and it was a waste of money."

Usually it's one of three things: wrong audience, weak creative, or broken offer. Sometimes all three.

We'll audit what you've tried, figure out what went wrong, and build something that actually works. A bad experience doesn't mean Meta doesn't work for your business—it means the execution was off.

What industries do you work with?
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We work with service businesses, tradies, professional services, eCommerce, hospitality, and B2B companies across New Zealand.

If you sell something people actually want to buy and you can handle more leads, we can help.

If we're not the right fit, we'll tell you on the strategy call and point you in the right direction.

Our Meta Ads process

Learn your business and what a win looks like

Before we spend a cent, we understand what success means for you.

What's a lead worth? What does your customer journey look like? Who's your ideal buyer?

This shapes every decision we make.

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Audit your account (or start fresh)

If you've run ads before, we dig in. What worked? What tanked? What got ignored?

If you're starting from scratch, even better. Clean slate. No bad habits to fix.

Build audiences that actually convert

We don't spray ads at everyone and hope. We build precise audiences—lookalikes, retargeting, interest stacks—based on who actually buys from you.

Right message. Right people. Right time.

Build Trust
Track And Measure

Create ads that stop the scroll

You're competing with cat videos and family drama. Your ad needs to earn attention.

We create visuals and copy that grab people mid-scroll, speak to their problems, and drive them to act. Not pretty ads. Effective ads.

Set up tracking that tells the truth

Meta's reporting is… optimistic.

We set up proper conversion tracking so you know exactly which ads drive real leads and sales.

No guessing. No inflated numbers. Just truth.

Build Trust
Track And Measure

Test, optimise, scale. Repeat.

Launching is the starting line, not the finish. We test audiences, creative, copy, and placements constantly.

Kill what's not working. Double down on what is. Scale profitably and report on results at the end of every calendar month.

People work with us on their Meta Ads because...

They're done watching money disappear into the feed.

You've boosted posts. You've tried running ads yourself. Maybe you even hired someone who promised results and delivered… impressions.

Meanwhile, your budget's gone, and your leads have dried up.

We build campaigns with one goal: to put leads in your pipeline and money in your account.

Everything else is noise.

"Do Good Things came in and recalibrated our HubSpot marketing reporting and rebuilt all our paid media campaigns for high intent traffic. We've seen a 70% increase in qualified leads and a decrease of our CPA by 56%."
Richard from Loaded

Richard McLeod

CEO

"After working with a few digital marketing agencies, one of the key aspects which stood out with DGT was their "hands on" approach to managing not only our digital assets, but our expectations. The conversions were free flowing and easy to understand. The team, led by Ryan, were able to recommend excellent ideas and deliver on them"
Daniel from MPI

Daniel Thomson

Director - Client Services

They've been burned by agencies that hide behind "awareness."

"It's a brand awareness campaign, results take time."
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Translation: we can't prove this is working so we're hoping you don't ask too many questions.

We don't hide. Every campaign is tied to a measurable outcome.

If it's not generating leads or revenue, we fix it or stop it.

They want leads, not likes.

Likes are free. Leads pay the bills.

We optimise for what matters: form fills, phone calls, purchases and booked appointments. Metrics you can take to the bank.

If your current ads are generating engagement but not enquiries, something's broken. Let's fix it.

"Do Good Things have delivered many projects for us, within budget, on time and with complete ownership. The team have driven 850% organic traffic increase over 6 months with ranking continuing to climb."
Abi from River Watch

Abi Croutear-Foy

Chief Growth Officer

Ready to do good things together?